Overview

 
 

Life Is A 24 Hour Drama

 
 

In high school, life is equal parts drama, comedy, romance, thriller, and fantasy.

Credo represents a new show and, more importantly, a new format, in which all of these aspects of a teenager’s life can be portrayed and explored simultaneously.

Told in real time using fictional characters, the heart of Credo is a 30 minute weekly show, streaming at 2:00 pm.

In between shows, however, each characters' lives are played out through their multiple social media accounts. 

Credo isn't just a show you passively watch. It's an experience in which you immerse yourself.

Fictional lives become part of your life.

And characters become friends.


Credo: The Show

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As a show, Credo is very simple.

One room. 

10 students.

2 teachers.

Every Friday.

2:00-2:35 pm. 


What Makes Credo Different

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What happens after your favorite network show ends?

You wait a whole week to see what happens next.

What happens after binging your favorite streaming show?

You wait a whole year to see what happens next.

What happens when an episode of Credo ends?

You go on your phone to see what happens next.

With the social storytelling in Credo, characters exist online in real time, so audiences are continually following the lives of each individual through whatever social media site on which they exist. 


A Show That's Always On

From the minute class/the show ends at 2:35 pm each Friday, through the start of the next class at 2 pm the next Friday, the characters of Credo live full lives on social media.

In posts and comments, each character’s actions and feelings are expressed through photos, music, words, and any other creative outlet to which a character has access, on whatever platform best suits their personality.

  • Flirting using TikTok videos.

  • Revenge on a Tumblr blog.

  • Depression on Spotify playlist.

  • Brilliance in a YouTube video.

  • Frustration in an Instagram picture.

  • Inspiration in Facebook post. 


Friending Your Favorite Characters

With a simple click of “Follow,” “Like” or “Add Friend,” viewers immediately have a character’s story updating in their feed in real time whenever something happens.

Embedded within posts from their real-life friends, the audience will see their favorite character’s lives unfold as well, via TikTok confessionals, Instagram stories, Twitter beefs, YouTube videos, and more.

And then, a week later, when characters convene for another episode, the audience has a unique and intricate knowledge of what baggage every character is bringing to the table.